Li-Ning branded was founded in 1990 by Li Ning, a former Chinese Olympic gymnast.
It products are targeted for consumers who participate in sports such as running, basketball, badminton, football, tennis and fitness. The company endorses a number of athletes and teams, both at home in China and abroad.
The official slogan of the company is ”让改变发生“ ”Ràng Gǎi Biàn Fā Shēng“ in Chinese, Translated to "Make The Change" in English.
Li-Ning produces shoes and sportswear, largely for the Chinese market. The company has seen explosive growth in shoe sales in the past several years. Li-Ning's major shoe lines include the "Flying Armor" series of basketball shoes and "Flying Feather" running shoes.
李宁品牌由中国钱奥运体操运动员李宁创立于1990年，他的产品主要针对那些想要参与如跑步、篮球、羽毛球、足球、网球和健身等体育运动的消费者。公司在国内及海外对一些运动员和运动队提供赞助。李宁的官方口号是“让改变发生”，翻译成英文为"Make The Change"。李宁主要针对中国市场生产运动鞋和运动服，在过去几年中，已显示出运动鞋销量的爆炸性增长。李宁运动鞋主打“飞箭”篮球鞋系列和”飞羽毛“跑鞋系列。
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标签：李宁
